In a world where the Internet has become the leading mass medium, marketers are now challenged to engage and connect with their customers in a new way or suffer the consequences.
Brands and marketers must redefine their approach and channel selection for their communications to increase their relevancy in a cluttered media environment.
Our Speaker will share a framework for consideration and case studies from Hong Kong, Asia Pacific and around the world that show examples of brave, cutting edge marketing in practice.
This seminar should not be missed by Senior Executives and Marketers.
About Our Speaker:
Our Speaker, Sean Rach, is the Director of Digital Media & Corporate Events at Prudential Corporation Asia. Sean joined Prudential Corporation Asia's regional marketing team in October 2009 to oversee the development of digital media channels, manage corporate events and develop sponsorship opportunities.
Prior to joining Prudential, he was Managing Director of OgilvyOne Hong Kong developing it into the largest and most awarded direct, digital, and customer management marketing agency in Hong Kong focused on producing high impact, through-the-line campaigns for clients including American Express, BlackRock, The Venetian Macao, and SmarTone-Vodafone.
Preceding this, Sean held several marketing positions with Sprint Communications and started his marketing career at Hallmark Cards, Inc. Sean is active in the Asian marketing community serving as Chairman of the Hong Kong 4As Interactive and Direct Committee from 2001-2008. He is currently the Chairman of the Mobile Marketing Association Asia Pacific. A noted industry speaker, he has been a guest lecturer at Hong Kong University and City University.
Born and raised in Fort Worth, Texas, Sean earned a MBA from the Thunderbird Global School of Business and BS from the United States Naval Academy.
Date: |
Friday 26 February 2010 |
Time: |
Registration from 12.30pm Session Starts 12.45 [sharp] and ends at approximately 2.00pm |
Venue: |
AustCham Seminar Room, 3/F Lucky Building, |
| Cost: | HK$200 Members; HK$380 Non-members |
| Media: | Media enquiries to Nicole Lucas at communications@austcham.com.hk |
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