Building Customer Loyalty Using Big Data

Presented by Marketing & Media Network CEO Forum Sponsored by Macquarie Business School

Building Customer Loyalty Using Big Data

Presented by Marketing & Media Network CEO Forum Sponsored by Macquarie Business School

Increasingly, big data has become a vital element to a company’s success. Companies must integrate data into existing strategies that strengthen consumer loyalty to stay competitive.

Speaking is the Paul Smitton, the CEO of Asia Miles. With expertise in loyalty programs, strategic consulting, and customer experience transformation, Smitton will address the procedure of building effective customer loyalty using big data.

The event will be moderated by Guy Parsonage, Partner and Experience Consulting Leader at PwC. Parsonage has had a notable record in strategic marketing and has worked for global brands within and outside Greater China, driving their digital transformation and innovation.




Series Sponsor
Macquarie Business School
Macquarie Business School


Thu, July 30, 2020


12:30 PM - 01:30 PM



Webinar Access


Member: $80.00

Non-Member: $140.00


Paul Smitton
Chief Executive Officer|Asia Miles Limited

Paul Smitton was appointed Chief Executive Officer of Asia Miles Limited in July 2018. He is responsible for managing Asia’s leading travel and lifestyle rewards programme, which has a portfolio of over 12 million members and more than 800 business partners worldwide.

Paul has worked in loyalty for over 20 years in Asia, Oceania, North America and Europe. Before joining Asia Miles, he was running strategy across APAC for retail loyalty specialist Brand Loyalty in Hong Kong. In 2017, Paul was managing director of Aimia, responsible for its global loyalty solution businesses in the Australia and New Zealand markets. Earlier, he headed up North Asia for leading CRM marketing agency ICLP (now Collinson).

Paul’s airline experience includes Qantas, where he was executive manager, customer engagement and loyalty solutions, and Virgin Atlantic, as head of loyalty in the UK, and general manager - India.

Paul has a BCom in marketing and international business from Auckland University.

Sport is his passion outside of work, and he particularly enjoys weekend rides on his road bike around Hong Kong.

He has held Asia Miles membership since 2002.

Guy Parsonage
Partner|PwC Hong Kong

Guy Parsonage is Partner & Leader of the PwC Experience Centre where he is responsible for driving digital transformation and innovation for global brands in and out of Greater China. With a remarkable record in agency leadership, strategic marketing and iconic experience design, he is an industry pioneer. Guy is a highly experienced marketer and passionate culture-builder, who brings the best out of all of those around him.