Sir Lynton Crosby: A Campaign Approach to External Comms
In partnership with BritCham Hong Kong
Sir Lynton Crosby: A Campaign Approach to External CommsIn partnership with BritCham Hong Kong
In partnership with BritCham Hong Kong, we are pleased to welcome Sir Lynton Crosby AO, the founder & CEO of C|T Group, who will explain how a campaign approach helps businesses successfully navigate critical issues and events, change regulation or build corporate reputation. While objectives and challenges may vary, this webinar will offer insight into universal hard-won lessons from decades of successful campaigning across the world at the very highest levels of politics and business.
As most clearly demonstrated by the ongoing US election campaigns, a campaign is more than a collection of parts, but rather a coordinated system of actions that brings together the latest techniques from multiple disciplines, ranging from opinion research to digital advocacy, and everything in between.
In a heavily contested environment, where business leaders are constantly challenged by a fragmented media landscape and public scrutiny demands instant engagement, Sir Lynton will offer practical and actionable advice on how to achieve your external communications objectives.
Supported by the BritCham Marketing & Communications Committee.
Please note: the views, thoughts, and opinions expressed by the speaker(s) belong solely to the speaker, and are not representative of the Australian Chamber of Commerce in Hong Kong.
Event registration will close one hour prior to the event.
Fri, September 25, 2020
12:30 PM - 01:30 PM
Zoom webinar - access details will be sent via email to registered guests one hour before the event start time
Sir Lynton Crosby AO
Founder and CEO of C|T Group
Sir Lynton Crosby is an internationally renowned campaign strategist and the Co-Founder and CEO of the C|T Group. Drawing on skills and experience acquired over a lifetime of campaigning, Sir Lynton has equipped some of the world’s most well-known corporate organisations with the research, messages and strategy needed to achieve their goals. He has provided strategic counsel to leaders in financial services, energy and resources, defence, health and pharmaceuticals, property, and consumer goods, as well as the multi-national charity and not for profit sectors.
Sir Lynton was born in South Australia and read economics at the University of Adelaide. After working as Federal Director of the Liberal Party of Australia, Sir Lynton founded the C|T Group in 2002. In 2008 he led the London mayoral election campaign that saw Boris Johnson win—a success he repeated in 2012. In the 2015 UK General Election, Sir Lynton steered the Conservative Party to a historic victory.
The C|T Group has grown into an international consultancy with offices in North America, Europe, India, Hong Kong and Australia and with hundreds of corporate clients globally.