Iconic Brands: HSBC
Iconic Brands series presented by the Marketing & Media Committee
Iconic Brands: HSBC
Iconic Brands series presented by the Marketing & Media CommitteeJoin us to hear from HSBC’s Group Chief Marketing Officer, Leanne Cutts, the guardian of one of the world’s largest international banking – and Hong Kong’s home-grown – brands. Leanne brings global experience, steering brands across sectors and regions, to bear in this conversation with AustCham which will touch on:
- The importance for a brand to have creativity, innovation, and boldness
- The potential and influence brands have on the future of Asia
- An extraordinary career journey as an Australian woman, and someone from outside the banking industry, to taking on such an influential Marketing role
This event launches the Surviving COVID-19: Iconic Brand Series presented by the AustCham Marketing & Media Committee.
Icons are a true testament to resilience and durability; to consistency and reliability. Consumers see brands as leaders and want them to play an active part in their lives. But that role is hard fought – hear from Media and Marketing Committee Chair and Head of Strategy at PHD Hong Kong, Imogen Bourke, as she discusses these issues with one of the world’s most influential marketers.
Zoom webinar - access details will be sent via email to registered guests one hour before the event start time
Please note: The views, thoughts, and opinions expressed by the speaker(s) belong solely to the speaker, and are not representative of the Australian Chamber of Commerce in Hong Kong.
Date:
Wed, October 21, 2020
Time:
05:00 PM - 06:00 PM
Location:
Zoom webinar - access details will be sent via email to registered guests one hour before the event start time
Fees:
Member: $180.00
Non-Member: $280.00
SPEAKER(S)
Leanne Cutts
Group Chief Marketing Officer, HSBC
Leanne Cutts is the Group Chief Marketing Officer for HSBC Holdings plc and was appointed Group General Manager in March 2018.
Leanne is accountable for the transformation of the Global Marketing Function as w ell as HSBC’s multi-year global rebrand programme, focused on modernising all Marketing communications, digital and physical assets. In early 2019, she led a global brand refresh of the famous HSBC hexagon and introduced the brand promise, ‘Together we thrive’. As part of this, the HSBC sound identity was launched to complement the new visuals.
Leanne has extensive international experience. Before joining HSBC in April 2017, she was a Category President for Asia Pacific, Middle East & Africa for Mondelēz International (previously known as Kraft Foods), and led the region’s marketing services division across all snacking categories, including media and agency partnerships. Prior to Mondelēz, Leanne worked in global and regional leadership roles with GlaxoSmithKline Consumer Healthcare.
Leanne began her career at Unilever in Australia, has an MBA from the Australian Graduate School of Management, University of NSW and a Bachelor of Economics from Sydney University. She is also an Advisory Board Member of the Ehrenberg Bass Institute.
Imogen Bourke
Head of Strategy at PHD Hong Kong and Chair, AustCham Marketing & Media Committee
Imogen Bourke is Head of Strategy, PHD Media Hong Kong, responsible for leading the continued development and elevation of the agency’s strategic product. Prior to PHD Media, she worked in strategy, account service and production roles for media, technology and production organisations in London, Melbourne and Beijing. With plentiful international experience and a strong strategic approach, Imogen brings a passion for challenging the status quo through deep insight into human behaviour and wider culture to produce innovative and effective brand experiences that deliver business outcomes and positively inspire people, communities and culture at large.
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