Sports & Entertainment

Area of Focus: Sports, Entertainment, and Cultural Events in Hong Kong

The Sports & Entertainment Event Committee aims to help members, Australian businesses, and Australians in business in Hong Kong to leverage the city's growing sports and entertainment event landscape, and to contribute to its development as a vibrant global hub for these sectors.

We welcome members and leaders from all backgrounds, including those in sports management, entertainment production, and related industries, to explore opportunities, share best practices, and foster collaboration.

Attracting world-class sporting events, developing a thriving entertainment industry, and promoting cultural tourism are key priorities for Hong Kong. The Committee aims to contribute to these goals by:

• Facilitating dialogue and partnerships between Australian and Hong Kong businesses in the sports and entertainment sectors.

• Supporting the development of new tourism offerings and experiences.

• Driving advocacy efforts to enhance Hong Kong's attractiveness as a destination for major events.

• Helping to shape the future of Hong Kong's sports and entertainment landscape by creating opportunities for members.